COOPHUB
CoopHub is a digital finance management solution designed specifically for cooperative societies. Their tailored services include Loan Management, Fund Transfers, and more, all aimed at meeting the unique needs of cooperative organizations. As a brand identity designer, I have been engaged to create a compelling and effective identity system to support CoopHub in their mission.
YEAR
2023
INDUSTRY
Fintech
WEBSITE
SKILLS
Brand Identity Design
Logo Design
Visual Design
Marketing Design
PROBLEM
CoopHub aims to launch their product in mid-2024. They require a brand identity that effectively communicates their vision, mission, and product offerings to their target audience. The brand design system must function seamlessly across both digital and print media.
SOLUTION
For the logo, I focused on the core concept of a cooperative society: an association of individuals united voluntarily. With this in mind, I interlocked two “Cs”—the initials of CoopHub—to symbolize the coming together of individuals. I expanded on this by developing a color system distinct from the usual palette in the fintech world. The result is a visual identity that effectively conveys unity and cooperation, and works seamlessly across both digital and print media.
Horizontal Logo Alignment
Vertical Logo Alignment
CoopHub’s Primary Colours
